Company
Made by business managers who work with artists, actors and creators every day.
Keylight Labs is built by Keylight Advisory, a San Diego business management firm for artists, actors and creators. It started in 2018 as Miplly Accounting, founded by H.B. Baptiste after a successful exit from a previous marketing company. In 2025, H.J. Collins joined as CEO, bringing deep experience in entertainment business management, and the firm rebranded as Keylight Advisory.
Not every creator needs a full business manager, but every creator deserves to understand their money. So we built Keylight Labs. AI does the heavy lifting: it sorts every payment and expense, spots what's owed or out of place, and explains your numbers in plain English. Behind it is the judgment of a team that does this for clients every day. And when you're ready for more, we're a call away.
Milestones
October 2026
Founding membership opens
keylightlabs.com goes live with 50 founding member spots at $49/month, locked for 2 years.
September 2026
The creator dashboard takes shape
Income, expenses and reports organized with categories for film and TV, music and YouTube.
July 2026
Keylight Labs begins
We start building a self-serve version of the financial clarity our business managers give clients every day.
2025
Miplly becomes Keylight Advisory
H.J. Collins joins as CEO, and Miplly becomes Keylight Advisory to serve artists, creators and talent-led businesses full time.
2018
Miplly Accounting is founded
An accounting firm in San Diego, CA, serving small businesses with bookkeeping and tax.
What's next
Bank connections
Link your bank and cards so transactions come in on their own.
Pro tools
Who owes me, top payers, commission check, project profit and more.
Accounting connections
Connect QuickBooks, Digits and Shopify.
Be part of the next milestone.
The first 50 members get $49/month for their first 2 years.
Claim founder price